AI Crawler Optimization
Make sure ChatGPT, Claude, Gemini, Perplexity and Google's AI answers can reach, read and correctly cite your website, so they recommend you with the right facts.
What is AI crawler optimization?
More people now ask an AI assistant what to see this weekend, which agency to hire or whether the museum is open on Monday. ChatGPT, Claude, Gemini and Perplexity answer by sending their own crawlers to read the web, and they can only recommend you if those crawlers can reach your pages, understand them and trust what they say.
AI crawler optimization makes your website easy for those systems to read. Many sites block AI crawlers by accident through security settings, load their key facts with JavaScript that crawlers never run, or bury them in PDFs and images. We find and fix those gaps, and then keep checking what AI tools say about you.
What AI Crawlers Need
- Permission to visit, set deliberately in robots.txt
- Key facts as text in the HTML the server sends
- One clear page per event, product or service
- Structured data that labels dates, places and prices
- Fast responses without bot challenges or captchas
- The same facts on your site and across the web
- A short guide to your site, such as llms.txt
- Content kept current, with past events marked as past
What Gets in Their Way
- CDN or firewall bot protection blocking AI crawlers
- Pages that are empty until JavaScript runs
- Hours, prices and dates locked in images or PDFs
- Season brochures with no web page of their own
- Conflicting details on old pages and listings
- Broken or missing structured data
- Thin, generic copy written to game search
- A robots.txt nobody has looked at in years
Our AI Crawler Services
AI Crawler Access Audit
We check robots.txt, your CDN's bot protection, firewall rules and server logs to see which AI crawlers reach your site, what they get back, and which ones are being turned away without anyone deciding to.
Pages Machines Can Read
Many AI crawlers don't run JavaScript. We make sure dates, prices, hours and descriptions arrive as real HTML text, not only inside scripts, images, PDFs or embedded widgets.
Structured Data
Schema.org markup for your organization, events, venues, FAQs and breadcrumbs, generated from your CMS or ticketing data so it stays accurate, and validated after every release.
llms.txt & Markdown Versions
A curated llms.txt that introduces your organization to AI tools, plus clean Markdown copies of key pages, built from the same content as your site so they never drift out of date.
Answer-First Content
We rework your most-asked-about pages so the answer comes first, and make sure your name, address, hours and policies match across your site and listings, so AI has one version of the facts to repeat.
AI Visibility Monitoring
Every month we ask ChatGPT, Claude, Gemini and Perplexity the questions your audience asks, track AI referral traffic and crawler visits, and fix the sources behind any wrong answers.
Your crawlers, your choice
AI companies run different crawlers for different jobs: some collect training data, some power AI search, and some fetch a page only when a person asks about it. You can treat each one differently.
Many organizations welcome the crawlers that answer questions and send visitors, decide separately about training, and keep members-only or private content out of reach. We help you make that decision, record it, and set it up correctly.
Crawlers We Configure
- Search & answers: OAI-SearchBot, Claude-SearchBot, PerplexityBot
- Fetched when a user asks: ChatGPT-User, Claude-User, Perplexity-User
- Model training: GPTBot, ClaudeBot, CCBot, Meta-ExternalAgent
- Training controls: Google-Extended, Applebot-Extended
Names and policies change often, so we review your setup against each provider's current documentation.
Our Process
Phase 1: Audit
We look at your site the way AI crawlers do and ask the major assistants about your organization, so we know where you stand before we change anything.
- Crawler access: robots.txt, CDN, firewall & server logs
- What each page looks like without JavaScript
- Structured data and listing consistency check
- Baseline of what AI assistants say about you today
Phase 2: Fix & Monitor
We fix what we found, in your CMS, theme or code, and then check every month so new pages, redesigns and platform changes don't undo the work.
- Crawler rules and server-rendered key content
- Structured data, llms.txt and Markdown versions
- Answer-first rewrites of your most-asked pages
- Monthly AI answer checks and a short report
What We Promise
- Your site readable by every AI crawler you allow
- Accurate, consistent facts wherever AI looks
- Clear choices about training and private content
- Plain-English reports on what changed and why
What Nobody Can Promise
- A guaranteed mention or citation in any AI tool
- That llms.txt alone will change AI answers
- That today's tricks will still work next year
- Results without accurate, useful content behind them
We practice what we build
This website welcomes AI crawlers in its robots.txt, publishes an llms.txt and a full-textllms-full.txt, offers a Markdown copy of every blog post, and marks up every page with structured data, all generated from the same content as the pages you are reading. For the background, read our guide onhow arts organizations get found in AI search.
Ready to get started?
Let's talk.
Whether it's AI on your Tessitura data, a website redesign, getting found in AI search, or custom software, we'd love to hear about it. Consultations are free, and we typically reply within 24 hours.
Thank you, we'll be in touch.
We typically reply within 24 hours, from info@digitalartsmediaservices.com.
- Phone
- +1 (202) 800-0207
- Office
- 2021 L St. NW, Suite 101-341
Washington, DC 20036 - What to expect
- Free consultation · Custom solutions · Ongoing support